Sony announced its first quad-core smartphone at its CES press
conference today: the Xperia Z. The company will be hoping this new
Android flagship can deliver the scalps of high-end rival devices such
as Samsung’s Galaxy S3 and Apple’s iPhone 5. The 4G handset has a
symmetrical, rectangular slab design with clean lines and flat glass
panes to front and back, coupled with blunted edges and minimally
rounded corners.
Sony smartphones haven’t exactly fared well against the competition in recent years, something its own mobile chief ‘fessed up to in the fall. But the Japanese electronics maker appears determined to get its mobile house in order, starting with the 2011 buy-out of its Swedish other half Ericsson – followed by its first solely Sony-branded handset at last year’s CES (the Xperia S).
This year Sony has upped its game — as well it must — with its first
quad-core flagship, and its first 5-inch screen phone. The Xperia Z is
the “Yuga” device which leaked earlier this month.
Sony is also launching a variant — called the Xperia ZL (aka “Odin”) —
which has a slightly different industrial design/shape with a curved,
plastic back to “fit easier in the hand,” which isn’t waterproof but is
otherwise the same hardware. Don’t get distracted, though: Sony is going
to be shouting loudest about the Xperia Z, calling it its “primary” and
“lead” device for 2013 in most markets, including Western Europe and
Japan.
Here are the key specs for the Xperia Z:
- 1.5 GHz Snapdragon S4 Pro quad-core processor
- 1080p HD 5-inch display
- Android 4.1
- 4G/LTE
- 2GB RAM
- 13.1MP rear camera; 2.2MP front-facing camera
- NFC
- Water and dust resistant
- Dimensions: 139 x 71 x 7.9mm
- Battery 2,330 mAh
- Up to 16GB Memory; expandable (up to 32GB) via microSD card slot
Sony is still trash-talking its output last year, and clearly wants
to start afresh — with a clean (glass) slate. ”The Ericsson acquisition
had gone through so quickly, in reality we weren’t really fully prepared
to be part of the wider Sony family/fully integrated in the Sony family
[last year],” Calum MacDougall, Director of Xperia Marketing Programme
at Sony, told TechCrunch. “But we think this device is a real step
forward in a real Sony smartphone. It combines the best of what Sony has
to offer.”
Hardware
With a 5-inch display, the enormo-phone trend that Samsung has been
driving with devices like its Galaxy Note series and its flagship Galaxy
S3 has not passed Sony by. But despite packing a massive screen, the
handset feels relatively lightweight (146g) and manageable, being just
7.9 mm thick. It’s a fraction thicker than the iPhone 5 but thinner than
the Galaxy S3. It also has a premium feel, thanks to those tempered
glass panels on the front and back (no, you can’t remove the battery).
Sony has focused its full attention on the full HD (1920 x
1080) screen which includes its Reality Display TV tech and Mobile
Bravia Engine 2 — the former giving the screen a more realistic
colour-cast than some of the hyper-saturated AMOLED smartphone screens
out there, and the latter designed to improve viewing of non-HD footage
(by sharpening and increasing the saturation of content — to make it
more vivid and improve clarity). Pixel density is exceptionally sharp,
at 443 ppi, so if you want a device for watching movies and TV shows on
the go, the Xperia Z shouldn’t disappoint.
Turning to the 13-megapixel camera, the Sony Exmor RS mobile imaging
sensor offers improved low-light performance, and also supports HDR for
video — a first for smartphones, according to the company. The
front-facing lens utilizes Sony’s Exmor R sensor.
Elsewhere, Sony has added contactless transfer/payment technology
NFC, which continues to struggle to gain serious traction with consumers
but is at least a nice to have for pairing with NFC peripherals like
speakers. (Sony is also launching NFC- and Miracast-enabled
TVs at CES which locate the NFC chip in the TV remote so you can share
content from a smartphone to the TV by tapping the handset on the
remote.)
Being now an entirely Japanese company, Sony has also made the Xperia
Z waterproof (and dustproof) — a very common feature for Japanese
smartphones.
Software
On the software side, the Xperia Z runs Android 4.1 Jellybean, which
is a slight disappointment since Android 4.2 is out in the wild. But
Sony assures me it intends for the Xperia Z to get upgrades to 4.2 and
the next iteration of Android (codenamed Key Lime Pie). On top of
Android, the Xperia Z has a lightweight Sony UI, but thankfully the
company appears to be learning that less is more when it comes to
skinning Android. The UI has shed some of the uglier widget animations
that were a blight on past Xperia devices, and felt fast and slick
during my brief hands on. Sony said the UI is not something it intends
to emphasise — it’s not even giving it a brand name.
Instead, Sony is fully focused on talking up its multimedia services,
which sit inside the primary media applications on the Xperia Z:
Walkman for music downloads, and to access Sony’s Music
Unlimited streaming service (which offers 80 million tracks, but only if
you pay a monthly subscription); Movies for video content, including
access to Sony’s Video Unlimited store for renting or buying films; and
PlayStation Mobile for accessing Sony’s games app store. There’s also
an Album application where photos live, which also pulls in images from
your Facebook and Picasa accounts and includes a geotagging feature to
map where pictures were taken.
“The great strength of Apple is the consistency of the user interface
across products so we know we have to match that if we’re going to
deliver a wider ecosystem,” said MacDougall. “We intend to offer a
unified experience across multiple Sony products. This is about
providing a consistent Sony entertainment experience across multiple
devices.”
The Xperia Z also includes a battery maximising mode — called Battery
Stamina Mode — that can be switched on to extend standby time by 4x (or
more). It works by turning off all background apps when the phone’s
screen is off, with the exception of standard telephony and SMS. Users
can also whitelist certain apps to ensure they still run in the
background if required.
Sony is offering the Xperia Z in three colour options: black, white,
and purple (see below). Exact launch date, markets and pricing are to be
confirmed, but Sony said it is planning a “global launch” in “Q1 2013,”
adding that the initial focus will be Western Europe.
Original Post :
http://techcrunch.com/2013/01/07/meet-the-5-inch-quad-core-xperia-z-sonys-stunning-answer-to-the-iphone-5-and-galaxy-s3/
